SEO is a complex process. There is almost endless number of techniques, strategies and principles related to it.

Many of the online real estate have been dedicated to explain and discuss them. Most people do not have time to read it all.

So I decided to keep this bite-sized guide together We are going to cover ten top tips for improving SEO performance. These are the strategies that we apply in Accelerator Agency, a company I co-founded. If you are interested in improving your results, without the costs associated with SEO, then this guide will be for you.

The guide will provide a brief overview of each tip so that you should end up with many great ideas to drive more traffic to your blog or to walt your pages to SERPs.

1. Improvements to Page Speed
The speed of the site has been a ranking factor for Google algorithm since 2010. Slow loading pages can do great to all SEO which can deliver high quality content or great design of those pages.

What's more, for the user's experience, load time is also important that data from the sametrics shows that 40% of people will leave a website that takes more than three seconds to load. How important is the speed of the page for real web users?
There are several ways to increase your site's page speed. If you use CMS software such as WordPress, you can remove unnecessary widgets and disable the unnecessary plugins. In addition, you may want to consider using the Content Delivery Network (CDN). There are also good places to optimize images or to launch instant mobile pages (AMPs).

Quick Mobile Pages (AMPs) are basically snatched down from the HTML web page. They are specially designed to load fast on mobile devices. Google love sites that provide a good user experience. AMP helps ensure that the user experience corresponds to different devices.

2. Speed ​​up metadata
Metadata is one of those well-known elements of SEO. We do not have the time to go to this subject in full details. If you have been studying for a long time, this analysis of Yew is a great resource.

What we're going to do is focus on the two most basic elements of metadata. Page Title and Meta Description The title and meta descriptions are two main pieces of information given to both Google and explorers.

Your title and meta description should really talk to the searchers. They are the potential site visitors who see on Google SERP, so they should motivate them to click on their page. It is necessary to ensure that your title and meta description have the correct length.

3. Linking to relevant websites
Linking content to other websites is a contentious issue. Some SEO professionals and webmasters think that this is the best. They see this as going against the original idea of ​​overcoming their rivals. An external link, in their mind, is an invitation for a visitor to your site elsewhere for the head.

Unless you are linking to content that does not overlap with the keywords you are targeting, this is not a problem. Links to high authority sites relevant to the subject of a page are useful for users. They help in providing additional information and display high levels of trust to Google.

Linking to relevant websites can have a more pragmatic positive impact on SEO performance. If they are in your niche - they should be to make the link relevant - so they can be linked to some of your material in the future. It also creates a good opportunity to network with the affected and stakeholders in your vertical.

4. Use long tail keywords
Most site owners know the importance of keywords for SEO performance. Those who do not know what they can do is use the right words for long-tailed keywords. They are very specific keywords, which people are likely to type in a search box.

More than 70% tall-tailed make-up in all web searches. These diverse search terms usually have lower search volume, but it is easier to rank.

The best content marketing strategies include long-tail keywords. Those keywords provide the actual information that searchers want. Understanding long tail keywords related to your niche can help you create really useful content. It also helps you avoid duplicating content because every post or article you create will have a personal focus.

5. Work on your backlink profile
Your site's inbound links are fundamental for SEO performance. Your site's backlink profile is something you should always improve. This means that both you want to increase the number of existing links and ensure that those links are of high quality.

What you want are links to sites and pages that have high rights, and are relevant to your content. If you can create this type of backlink profile, you will improve your SERP ranking and avoid any risks of Google penalties. Ensure that you have the correct backlink profile, including removing backlinks from spam sites, which you will essentially collect.

Creating great content that you want to link to other sites, combined with networking, is the best way to get useful links. It takes a lot of time and effort, but of course it's worth it. There are other ways to find out that can give some quick results. Providing guest posts on relevant industry blogs is an example. The capitalization on broken links from competitors pages is another.

6. Use internal linking
When SEO professionals have used the phrase 'link building', they usually mean getting external links from a site. As we were talking above. Internal links and a good internal linking strategy are also important for SEO of any site.

You need to constantly evaluate and improve your internal linking strategy. Having the right internal link gives Google important information. It tells search engines the relationship between the relevance of your pages, their value and their value.

Mistakes with your internal linking strategy can cause major problems. Broken links will harm your site's crawlability to Google Bot. In the meantime, having too many links can make any page spam and low quality. SEMrush has done a great study to help you really get in touch with your internal linking.

7. Optimize page URLs
The URL structure of the content on your site is something that might be easy to ignore. A successful URL structure focused around the relevant search term is easy for users and robots to understand. It's easy to review and optimize the URL, but really can be useful for SEO performance.

A good rule of thumb is to use the important phrase you are targeting and avoid the dates, numbers, or other characters. Also avoid using underscores between words and instead use hyphen. It is easy to customize your URL structure with WordPress and most of the content management systems.

8. SEO Your Images
Images are important for SEO. They break the text, and make content easy to read and engage. Unexpectedly Google recognizes this, which is why they have very real impact on organic traffic on your site.

Plus a complete section on Google is dedicated to image search.

You should optimize your image names, and include the main keyword for which you want to rank. Any captions used must also have that or a related keyword. You can see that why it is important when you look at the cash version of a page (the same version that Google sees robots).

While naming your images, do not mistake keyword stuffing. There is no one to have artificial keywordization in image names and captions. Here's a great article on image SEO tips.

9. Do not ignore social media
The exact effect of the social media on SEO has been met with enthusiasm. Most SEO professionals believe that social media still has an impact on ranking performance, but the exact effect is fought hotly.

There are many case studies that have given evidence to prove what's the effect. Sites of companies that receive a lot of positive social signals get regular SERP ranking better. It is enough to suggest that you should not ignore social media. Especially given that a good social media presence will also be your prize. Open Graf helps to optimize your social media presence by giving you control over your snippets when the URL is shared on social media.

10. Analysis and Optimization
SEO is not a static process. You can not spend even a week or a month on SEO and then forget about it. You need to constantly monitor your SEO efforts. The only way to see what is working and what not. Loads of various analytics options are available to track your SEO performance.

Google Search Console is the most obvious and best place to start. Using it, you can monitor traffic, bounce rates, links and all other useful information. In this way, you can change, update, and change your SEO strategy to stay ahead of the curve. Things which are not working can be left and new techniques can be tested. Here is a useful guide for exploring search performance.

If you have any questions about the content I covered in this post, tell me in the comment below.

Post a Comment

Previous Post Next Post
'; (function() { var dsq = document.createElement('script'); dsq.type = 'text/javascript'; dsq.async = true; dsq.src = '//' + disqus_shortname + '.disqus.com/embed.js'; (document.getElementsByTagName('head')[0] || document.getElementsByTagName('body')[0]).appendChild(dsq); })();