Search engine optimization is a collection of strategies and techniques that is used to increase the number of visitors to a website by obtaining a high ranking in search results. An important feature of SEO is making your website sensible for both users and search engine robots.

Helps SEO engines detect what a particular page is about, and how it can be useful for users. In today's high level of competition, it is necessary to be as high as possible in the search results, and it comes with an efficient SEO strategy. However, many do not make sure how to create a new website on Google.

Let's take a look at two types of SEO: On-Page SEO and Off-Page SEO.

On-page seo

On-Page SEO is the practice of optimizing individual pages to achieve a high ranking and receiving more relevant organic traffic. In this piece, you will find various tips about on-page SEO:

1. Start the title tag with your targeted keywords:

By broadcasting a large amount of traffic to your website, you can right the company / product on Google search result pages with the right keywords. On the contrary, an inaccurate or inappropriate keyword can increase the likelihood of your site to far more far away.

The title of the article defines its content, and in this way, a keyword rich title holds more weight with Google. In general, the keyword title is closer to the beginning of the tag, it is more weighted with the search engine. You can find it in action by searching for competing keywords in Google.

As you can see, most pages ranking for competitive keywords strategically place them at the beginning of their title tag. Although not mandatory, it is wise to do this because it will make your website more relevant to what people find.

2. Drop keywords in the first 100 words:

The ideal place to start putting keywords into an article is within the first 100 words. There are many people who come naturally, but a large number of bloggers prefer a long introduction before being disturbed by a keyword. This is inappropriate due to obvious reasons Google is not very relevant in search results.

Here is an example from the situation (Unamo SEO already):

At the beginning of the article a keyword "content marketing" was used. Placing a keyword near the beginning of the article ensures that Google has an easy time understanding the subject and relevance of the article.

3. Use the outbound link:

Outbound links are the primary source of paying more attention to your website. There are a lot of people who make the mistake of not including links to other websites / articles.

Outbound links show Google that the article is both legitimate and informative, and there are important requirements for both rankings. Therefore, make sure that if you are not doing this, then add an outbound link to each of your articles. Just make sure the links are relevant to your content, enough authentic and high-quality sources.

4. Write clickable meta descriptions for each page:

Meta descriptions are one of the most important and visual elements - next to your title tag and URL- which people tend to click on.

If you want to have your latest articles and traffic efficiently on your website, make sure that the meta descriptions are engaging and informative. They should wake the audience's curiosity within the 150-word limit.

Remember that after reading this meta description you click on a particular result. The same mentality extends to your audience. Pay attention to the meta descriptions, and you will naturally see results.

5. Enter your target keyword in the URL:

Since the keywords are essentially the backbone of on-page SEO, you need to pay a lot of attention to them. There is no reason to not include them in your URL. Inclusion has its advantages When you absorb targeted keywords in the URL, then you are making sure that Google has another reason and method to consider that your article is more relevant for a particular phrase.

6. Strategically add keywords to your post:

Strategic keyword placement is crucial for the success of posting on a website and pure traffic. As search engines continue to become more sophisticated, it is not enough to just randomize articles with keywords and for relevance in search results.

Please see how the Content Marketing Institute has adapted one of its blog posts with relevant keyword content marketing.

The strategic position of the said keywords is now paramount for your SEO success.

Note: Do not force keywords. Put them there where they understand them.

7. Post long content:
Studies have shown that long content helps improve rankings on Google. In every article with at least 1000 words, the goal of approximately 2000 words should be determined. This will essentially result in longer-tail traffic which will boost your site's performance.

Longer content not only helps to add more keywords to it, but also has a natural emphasis on the information. Authenticity of the post increases with a longer text, which means Google recognizes it as more relevant than short and concise text. As search patterns are now synonymous with long tail keywords, a long text improves the likelihood of your article / website with high ranking among others.

Authenticity of the post increases with a longer text, which means Google recognizes it as more relevant than short and concise text. As search patterns are now synonymous with long tail keywords, a long text improves the likelihood of your article / website with high ranking among others.

While writing an article on which you want to attract people's attention, you must remember to research the language before writing the first word. Make sure that all relevant information is available to you before you begin. Good research results in nature, which results in long and wide writing.

In addition, the grammar should be impeccable. Wrong text indicates inefficiency and negligence.
The right piece is both elaborate and grammatically accurate.

8. Take advantage of internal connecting:

Internal linking is important to reduce the bounce rate and optimization of the website because it simultaneously links to different pages of a domain. When the link juice spreads, users / viewers stay on the website for a long time and site traffic also increases. This improves the navigational experience for the user.

Not to mention that it will also contribute to reducing the bounce rate of your website.

Bounce rate measures how many users just go to one page and then leaves the login page. Easy and accessible internal linking will naturally decrease as users will be directed to other relevant articles.

In addition, Google bots are designed to emulate user behavior patterns and evaluate your website. A smart and efficient network of links on pages helps the crawler find areas that are not often visited by users, thus increasing your site's ranking.

Wikipedia is expert in using internal linking which is clear whenever you go to one of their pages.

They add keyword-rich internal links to each entry.

However, do not overdo it. I recommend a simple (and safe) approach; Link to 2-4 old posts whenever you publish a new one.

9. Image Optimization:

Ensure that the images on your website include filenames that contain the target keyword. Also, your target keyword should be part of the alt text of your image. This will improve the optimization for your article and also create a clear picture for the search engine for the relevance of your article / page. Images are an important component of any website because they make pages visually and noticeably attractive as well. Optimizing your images should naturally promote your rankings. Plus, your image will get a higher rank in Google Image Search.

10. Less competitive goals - Maximize the keyword:
Long-tailed keywords are more specific (and usually longer) questions than the traditional "head" keywords.

Long-tailed keywords are more targeted and less competitive than short-term keywords. If you just started your SEO campaign for a new website, then I would definitely recommend focusing on long-tailing keywords.


The truth is that you can rank your new website with a single word keyword. Ranking for "SEO" is hardly possible to try to optimize your new blog.

Take a look at Google results for this keyword.

As you can see in the image above, search engine land and Wikipedia keywords are ranking for SEO. There are 51,70,00,000 search results for this single phrase. This is a large number.

Should you give up and leave?

No way! This is where long-tailed keywords and proper page adaptation come in the game.
Target long tail versions of single word keyword "SEO".

For example, you can target "basic SEO tips for beginners" in your new SEO campaign. This long tail keyword is less competitive than "SEO".

Two things are possible to remember the keywords, and use Google's Keyword Planner to find a relevant keyword for future references.

The question of improving search engine rankings is very common, but many of us ignore the importance of keywords as a key contributor in traffic and ranking.

11. Use the LSI keyword in your body content:
LSI keywords are synonyms and variations of your main keywords, which can be in the form of a phrase or word. Google's algorithmic latent semantic indexing (LSI) keyword share is understood to understand user search habits and to give users the best quality content for their search queries.

The question is: How do you find those LSI keywords?

It's really simple.

Let's say your main keyword is "Pages on SEO Techniques." Go to Google and search for your target keywords and scroll to the "Related to Search ..." area at the bottom of the page.

LSI graphs and Google Trends are tools that you can use for this purpose too.

12. Make sure your site is super fast:

A slow website is not only bad for end-users, but also bad for search engine optimization.

Thus, a slow website can rank your site low in search engine results. It translates for less page views and less advertising revenue or customer conversions for you. There are several ways to optimize the site for better speed.

First of all, you should upgrade your hosting plan and when you first launched your website, then you should reconsider the plan you started.

VPS hosting is probably the option with which you want to go. This is "in the cloud", which means that it is distributed on many computers, sometimes even hundreds. It is less expensive and more flexible than dedicated servers.

Understanding HTTP requests is another way to increase the speed of the site because many requests slow down a page gradually.
Next, use Photoshop or GIMP to customize the pictures that you want to add to your web page, as large images, slow the speed of the site. You can change the resolution without sacrificing the quality of the picture altogether, and it will keep your site interesting as well as smooth.

By creating too many additional files, the plugin disorder greatly reduces the performance of the site, thus increasing load time.
It is best to avoid using plugins whenever possible, and although it is not ideal to completely get rid of them, there are ways to reduce overall calculation.

Regularly review plugins and use options such as adding links to your footers whenever possible.
In addition to taking the place, the old WordPress plug-ins are often responsible for security vulnerabilities because it is a third party code package.

So try both plugins for minimal speed and security and minimize them.

Finally, page caching, where web page stores data, allows visitors to access that page more quickly because the database does not have to retrieve each file again.

13. Your Website Should Be Mobile Friendly:

Mobile-friendly websites should be displayed in a user-friendly manner on mobile devices such as smartphones and tablets. This means that when a user pulls up the site on their smartphone, they do not have to pinch and zoom to read the content and click on the link.

This makes it easy to read and use on a smartphone to end any extra effort.

Recommended Google setup fluid is a responsive design.

Responsive Design describes a website that dynamically gives shape to fit the width of the device or browser on which it is being displayed. Responsive design uses a single code base that works on hundreds of devices. Naturally, more mobile friendships are more similar to viewers, which means more traffic to your site.

Use Google Mobile Friendly Test Tool to see whether your site's pages are mobile-friendly or not.

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