On-page seo
There are three major categories of On-Page SEO that you will need to take a look at. The first and most important material is.


You probably had heard earlier: "Content is king." Bill Gates predicted this in 1996, and it is equally true today.


Because a Google search engine customer is happy when he gets the result that best meets his needs.

When you make Google "quick and easy homemade mac and cheese", Google will put its full energy to tell you that Google believes that homemade is the best recipe for Mac and cheese (which takes a little bit of time And uses some content across the web).

This is not the quickest recipe, just the easiest recipe, or throw out a bunch of online shops for frozen dinners. It tries to give you what you asked for.

Google always tries to give you the best experience by directing you to the greatest content he can find.

This means that to do good with SEO, your number one job is to produce great content.

This is a bum, is not it? You still have to work a ton.

SEO is no different than any other skill: great results will always come with great effort.

Just like the best marketing in the world does not help you sell a bad product, if you are going to waste just plain useless material super-advanced SEO.

Here are the factors that make great content in Google's eye:

Quality - While the time when delivering only the best-quality content will separate you from the crowd, have been running for a long time, it is still for any successful SEO effort (and any online business, in fact) Is the starting point.

But coming up with great content is not easy. After all, it means that you have to be a teacher - and a good one on it.

However, you do not have to start with scratch. You can often start with piggery from those materials that others have made and then make it better, longer and deeper.

Or maybe you already have your thoughts. If you do, then it may be worth the churn for a while and then come up with a compelling title to start.

Once you start typing, make sure you include all the important content in your blog post.

Even if you are completely newbie, you can always take a professional approach to great content to make daily habit and work from your own way in increments from there.

Keyword research - forwarding your keyword research is an important part of great content.

Since you ideally want to include your targeted keywords in your post's headline and full text, so you have to choose your keyword before you start typing.

I've covered large-scale keyword research on Quick Sprout, but if you have never done keyword research before, you want to take a look at HubsSpot's guide for beginners.

Of all on-page SEO factors, this is what you should spend most of the time learning. You do not have to buy a book, there will definitely be backlinks to keyword research.

When I say it does not sleep, I mean. There is a reason that we took time to compile the top 40 posts on keyword research on the basics.

Use of keywords - Google has become smart in the last few years. However, you should use your keywords during your content, reduce your keyword as much as possible in your text, improve your ranking.

Keyword stuffing is not a complete one these days.

Today, the use of keywords is very much about semantics. It is so good to explain the meaning of the keywords of Google searchers that it is scary.

Not only does it look at your keyword but it is also to understand the synonyms that "five people nyc" when you type something.

Google will know that you are probably not looking for five random men, but rather that you are searching for fast-food chains "Five Guys, Burgers and Fries", looking at similar searches that contain keywords Burgers "and" fries. "

Unless you make sure that your keyword is present in strategically important locations (such as headlines, URLs and meta descriptions) there is no need to mention it many times in your lesson.

Just focus on the reader and integrate your keyword for a while.

Freshness of content - Hubspot has done a benchmark this year, which shows that once more, posting more often improves Google ranking.

However, posting new content is just one way to signal freshness to Google. There are so many things that you can do with the content that you have already published, to make it more up to date.

For example, Brian Dean of Backlinko has published nearly 30 posts in just two years. Even then, he keeps writing all his posts again and adds new information as he finds it.

While it is important to publish regularly, you can still get very good results by posting once a month, as long as your content is completely deeper.

Direct answer - Finally, Google will sometimes provide direct answers to searchers on SERP. If you explicitly write your content explicitly for Google to identify it as an answer to a specific question, it will appear directly below the search bar.

For the latest in Google's spam team and the latest in SEO and algorithm changes, public voice Matt Cutts had announced last year that the people who were cutting the jargon would be on the right track.

This is why the detailed guide has become more and more popular for a long time. So make sure you have cleared your writing. Fancy buzzwords and complex sentence construction will neither give you smart sound nor help your SEO game.

If you want to do good with the answer directly, then Moses has kept all the important aspects in mind.

Keyboard selection

We've just touched on keyword research recently.

But it is a very important topic that it is worthy of its own section.

The reason is that as 90% of the SEO often spins around the selection of keywords.

I just made that statue, but you understood this thing.

Keywords determine what each piece of content is about.

It determines what you say to your site or how you describe your brand online.

Even the keywords decide how you make the link, which includes everything from the tactics you choose, how you plan to implement them.

Another common mistake that people do is that they are closed.

They may redesign their website or come up with a new marketing campaign.

They do it for a week or two, update their pages, and then turn off.

They think that keyword research is another task. In fact, this is exactly the opposite.

The best SEO are continuous keyword research.

If the keywords in their existing content are still understood, they are constantly re-evaluating.

Here's how smart people decide bad keywords.

General Keyword Research Mistake # 1: Choosing Wrong Keywords

Let's say you sell consulting services.

Your service can cost customers $ 10,000 during one year.

It is slightly less than one thousand rupees in a month, so it is not out of the question.

But it is still quite expensive.

Now, if you are ranking # 1 for "free business growth tips", guess what kind of audience are you going to attract?

You will bring those people who are looking for free stuff! And this means they will not be able to submit your credit card until they hit your site.

That keyword can send thousands of people to your site every month.

However, this is probably a wrong viewer. So it does not make any sense to rank for it!

If you mean to give 990 visits in one month, then it would be better to choose a different keyword.

Think about it: If only one or two people who read that conversion, then you are already ahead.

However, this is the only common mistake I'm seeing.

In fact, this is even more common next.

Common Keyword Research Mistake # 2: Ignoring Contest

You have selected the right keywords from Get-Go.

It is contextually relevant that what you do. And it aligns better with what you are trying to sell.

So what do you do next?

You open a paid volume tool like Google Keyword Planner or even SEMrush.

You type some ideas and get results.

Fig. 3 3
Naturally, you start moving towards people with most searches.

But here you are missing.

Your ability to rank for a keyword often depends more on the competition that is against you.

See the keyword "Content Marketing," for example.

Image 3 1
It gets around 6.5-9.5k monthly searches. She is very good!

This is not one of the most popular on the web by any stretch. But this is a good start.

The problem occurs when you compare your own site with the current ranking.

Image 2 1
Do you see domains and page authorizations for those sites?

Do you have the number of linking root domains to each?

Most of the websites (if not years) take months to get anywhere near.

This means that your chance to push one of the top three is not slim anymore.

So what happens next?

As a result, people go directly to long-tailed keywords.

They believe that just because the volume for these will be very low, the competition will also happen.

Unfortunately, this is not always the case.

See why "Content Marketing Agency" search query.

Fig. 33
There is less volume in about 100 visits. It looks like exactly the long tailed keyword.

Except, there is a problem. Check out this contest.

E is finally going to run.

If you are trying to get the mention of press and you are leaving after WordPress users, then this means that you are going to target WordPress-specific sites and bloggers.

You are going to pitch or advertise on WPBeginner instead of Inc.com, despite your readership being low.

Fig. 31
Due to less competition your prospects of success will be high. And the site viewer will be more interested in what you sell.

This means that not only will you get better links or search rankings but also get a lot of revenue.


When you make sure that your content is evergreen, then the next big part you have to take care of HTML.

You should not have any professional coders or in any way should not get a degree in programming. But, without knowing the basics of HTML, running an online business would be like driving without knowing the meaning of colors of traffic light.

Venus, along with places like Kodekademi or Khan Academy, there are enough possibilities to know everything about HTML that you need in the blink of an eye and for free.

Cat, you can also learn it at work using a simple cheat sheet like this.

Let's take a look at the four parts of HTML that you should optimize for each and every single piece of content you produce.

Title tags - Title tags are online equivalent to headlines of newspapers. When you open a new page, they appear in the tabs of your browser.

The HTML tag for them is called the title. But when it comes to blogs, it often becomes an H1-tag, which stands for the title of the first sequence.

To make Google clear the title, there should be only one h1-tag on every page We have shown you how to do this at the Quick Sprout University, but the website First page SEZ has compiled a few more things that you can do to get these rights.

Meta descriptions - Meta descriptions are those that appear as a fraction when Google displays your page as a result of searchers. It's easy to find out who has done their SEO homework and which is not meta description.

Before moving on to another tool, look at a final example to look at role search intent plays in the keyword selection.

But start with a question:

What should a person do when he type "Best Marketing Automation Tool" in Google?

Yes, they are looking for marketing automation tools. Except, they are not yet ready to do one.

Instead, what they are doing is a way of evaluating options. They are comparing together so that they can compare apples to apples.

Now, see what happens when you run that search query in Google.

Fig. 25
I first highlighted the results paid and biological rankings because they were going to search for intentions.

They are trying to understand what people are watching and not what they are typing. Then, they are giving them

The other paid results in the middle are only trying to sell you a tool despite the fact that people searching here want to see many options.

Those companies are seeing a list of keywords without considering each user's underlying motivation.

It's like tunnel.

You create a list of keywords in some tools, rank by search volume, and run the list below.

Instead, you need to expand your options just as you had seen with Google's own suggestions for a second time.

AnswerThePublic is one of my favorite tools to do this because it uses real search queries to make the list.

Search for "best marketing automation tool", and it will break the list further.

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